The Product Development Flywheel

Transform how you build products with Stellar’s complete development flywheel. Every insight leads to better features, and every feature closes the loop with customers. [image]

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🚀 From Idea to Shipped

A product journey, fully powered by Stellar.

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1. Listen Everywhere

Collect feedback from support, sales, social, FullStory, Slack, and the web — automatically. How it works:

• Connect your tools (Intercom, HelpScout, email)
• Install the Chrome extension
• Forward emails to Stellar
• API integrations capture the rest

Learn about insight sources →

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2. Find the Signal

Use AI to spot trends, surface themes, and turn insights into actionable product opportunities. AI-powered analysis:

• Automatic categorization with tags
• Trend detection across insights
• Sentiment analysis
• Theme clustering

Explore AI features →

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3. Plan With Purpose

Create internal or public roadmaps that align your team, stakeholders, and strategy. Roadmap features:

• Drag-and-drop prioritization
• Custom properties for scoring
• Team and public views
• Timeline visualization

Build your roadmap →

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4. Draft Requirements

AI helps you write PRDs, tech specs, and user stories — all in one place. Document AI capabilities:

• Generate PRDs from linked insights
• Technical specification drafts
• Acceptance criteria
• User story formatting

Try Document AI →

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5. Centralize Designs

Attach Figma files, prototypes, diagrams, and docs directly to each feature for full context. Rich media support:

• Embed Figma designs
• Loom walkthrough videos
• Technical diagrams
• Reference documents

Using embeds →

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6. Break Into Work

Turn features into linked issues and milestones. Track real progress as work moves forward. Development integration:

• GitHub two-way sync
• Linear/Jira connections
• Status automation
• Progress tracking

Connect your tools →

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7. Build Together

Develop collaboratively. Comment, clarify, and iterate without losing the thread or switching tools. Collaboration features:

• Threaded discussions
• @mentions and notifications
• Activity timeline
• Version history

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8. Test With Users

Identify and invite beta testers from the original feedback. Gather insights before launch. Beta management:

• Find users who requested the feature
• Coordinate beta access
• Collect structured feedback
• Track issues pre-launch

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9. Announce Seamlessly

Share updates via changelog, email, or in-app embed — all connected to the original idea. Announcement channels:

• Public changelog portal
• Email subscribers
• In-app changelog widget
• RSS feed

Set up announcements →

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10. Close the Loop

Let users know their feedback led to real change. Spark the next cycle of improvement. Loop closing features:

• Auto-notify insight creators
• Link announcements to original feedback
• Show impact metrics
• Gather post-launch feedback

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The Flywheel Effect

Each cycle strengthens your product development:

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Starting Your Flywheel

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Week 1: Capture

1. Connect your first insight source
2. Import existing feedback
3. Set up tags and properties
4. Invite your team

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Week 2: Organize

1. Triage incoming insights
2. Link insights to features
3. Create your first views
4. Identify top themes

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Week 3: Plan

1. Prioritize feature ideas
2. Add context and designs
3. Connect development tools
4. Share roadmap internally

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Week 4: Ship

1. Move features through workflow
2. Prepare announcements
3. Launch and notify users
4. Measure impact

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Success Metrics

Track your flywheel performance: Input Metrics

• Insights captured per week
• Sources contributing feedback
• Team members participating
• Response time to feedback

Process Metrics

• Insights linked to features
• Features with complete context
• Time from insight to shipped
• Beta tester engagement

Output Metrics

• Features shipped per month
• Users notified of impact
• Changelog subscribers
• Customer satisfaction

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Real Examples

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Example: Navigation Redesign

1. Insights: 47 users reported navigation confusion
2. Analysis: AI identified 3 main pain points
3. Feature: Created “Simplified Navigation” with linked insights
4. Design: Embedded Figma prototypes for review
5. Beta: Invited 10 original reporters to test
6. Launch: Announced to 5,000 subscribers
7. Impact: 89% reduction in navigation complaints

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Example: API Rate Limits

1. Insights: Developer feedback via support tickets
2. Pattern: Spike in rate limit errors
3. Feature: “Flexible API Limits” with technical spec
4. Development: GitHub issues auto-created
5. Testing: API beta program
6. Announcement: Technical changelog post
7. Result: 3x increase in API adoption

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Common Patterns

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For B2B SaaS

• Sales feedback → Enterprise features
• Support tickets → Quality improvements
• User interviews → New capabilities

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For B2C Products

• App reviews → UX enhancements
• Social mentions → Viral features
• Survey responses → Market fit

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For Developer Tools

• GitHub issues → Bug fixes
• Forum posts → Documentation
• Discord chat → Feature requests

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Get Started

Ready to transform your product development? The best product teams don’t guess what to build. They listen, learn, and deliver what users actually need. Start your flywheel today.