Insights is your customer feedback repository. Capture feedback from any source, organize it efficiently, and connect it directly to your product roadmap. [image]Documentation Index
Fetch the complete documentation index at: https://docs.usestellar.com/llms.txt
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What are Insights?
Insights are individual pieces of customer feedback - feature requests, bug reports, praise, or pain points. They help you understand what customers really need and make data-driven product decisions.Key Benefits
Never lose feedback - Every customer comment, request, or complaint gets captured and organized. Connect feedback to features - Link specific parts of insights to features you’re building. See patterns emerge - Tags, sentiment, and filtering reveal what matters most to customers. Stay aligned - Everyone on your team sees the same customer feedback in one place.How It Works
1. Capture Feedback
Collect insights from multiple sources:- Manual entry by your team
- Email forwards
- Integrations (Intercom, HubSpot, Slack, and more)
- Chrome extension for quick capture
- API for custom sources
2. Triage & Organize
New insights land in your Inbox where you can:- Add tags for categorization
- Set sentiment (positive, neutral, negative)
- Link to customer records
- Connect to relevant features
3. Connect to Features
The magic happens when you link insights to features:- Select specific text within an insight
- Link that exact quote to a feature
- Build a evidence-based case for what to build next
Workflow States
Insights move through three states:| State | Purpose | Action |
|---|---|---|
| Inbox | New, unprocessed feedback | Review and categorize |
| Reviewed | Processed and tagged feedback | Reference when planning |
| Archived | Old or resolved feedback | Keep for historical context |
Getting Started
- Create your first insight - Start capturing customer feedback
- Set up categories - Organize with tags that match your workflow
- Configure sources - Track where feedback originates
- Link to features - Connect feedback to your roadmap
Insights are designed to work seamlessly with Features. As you collect feedback, you’ll naturally discover what to build next.
Use Cases
- Product teams - Prioritize features based on real customer needs
- Support teams - Escalate recurring issues and feature requests
- Sales teams - Track deal blockers and competitive feedback
- Success teams - Document customer wins and expansion opportunities