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Documentation Index

Fetch the complete documentation index at: https://docs.usestellar.com/llms.txt

Use this file to discover all available pages before exploring further.

Understand how visitors interact with your announcements. Connect your favorite analytics tool to track views, engagement, and subscriber growth. [image]

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Available Integrations

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Google Analytics

Most popular - Full-featured analytics
  • Page views and unique visitors
  • Traffic sources and campaigns
  • User behavior flow
  • Real-time data
Set up Google Analytics →

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Fathom Analytics

Privacy-focused - Simple, cookie-free analytics
  • No cookie banners needed
  • GDPR/CCPA compliant
  • Clean, focused metrics
  • Lightweight script
Set up Fathom → [image]

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Quick Setup

  1. Navigate to Portal → Settings → Analytics
  2. Choose your analytics provider
  3. Enter required credentials:
    • Google Analytics: Measurement ID (G-XXXXXXXXXX)
    • Fathom: Site ID (8 characters)
  4. Save changes
  5. Analytics starts tracking immediately
Analytics scripts load asynchronously and won’t impact your portal’s performance.

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What Gets Tracked

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Automatic Events

Both providers track:
  • Page views (each announcement)
  • Unique visitors
  • Session duration
  • Traffic sources
  • Device types
  • Geographic data

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Custom Events

Track specific actions:
  • Newsletter signups
  • Link clicks
  • Scroll depth
  • Time on page
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Setting Goals

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Newsletter Signups

Measure subscription conversions: Google Analytics
  1. Create Goal in GA
  2. Goal type: Event
  3. Category: Newsletter
  4. Action: Subscribe
Fathom Analytics
  1. Create Goal in dashboard
  2. Name: “Newsletter Signup”
  3. Automatically tracked

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Engagement Metrics

  • Announcement views
  • Average read time
  • Bounce rate
  • Return visitors
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Privacy Considerations

Depending on your region: Google Analytics
  • May require cookie banner
  • GDPR compliance needed
  • User consent for tracking
Fathom Analytics
  • No cookies used
  • No consent required
  • Privacy-compliant by default

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Data Collection

What’s collected:
  • Aggregated visitor data
  • No personal information
  • IP addresses anonymized
  • Respects DNT headers
Ensure your privacy policy reflects analytics usage. Both tools offer data processing agreements if needed.

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Using Analytics Data

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Content Strategy

Learn what resonates:
  • Most viewed announcements
  • Traffic patterns
  • Visitor retention
  • Popular categories

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Optimization

Improve based on data:
  • Best publishing times
  • Optimal content length
  • Effective headlines
  • CTA performance
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Advanced Configuration

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Multiple Properties

Track portal separately: 
// Separate GA property
gtag('config', 'G-PORTAL123', {
  'send_page_view': true
});

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Custom Dimensions

Track additional data:
  • User segments
  • A/B test variants
  • Content categories
  • Author attribution

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Filters & Segments

Focus on key metrics:
  • Filter internal traffic
  • Segment by source
  • Track campaigns
  • Monitor trends
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Reporting Tips

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Key Metrics

Engagement
  • Average session duration
  • Pages per session
  • Bounce rate
  • Return visitor %
Growth
  • Unique visitors trend
  • Newsletter signups
  • Traffic sources
  • Geographic expansion

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Regular Reviews

  • Weekly traffic summary
  • Monthly growth report
  • Quarterly content audit
  • Annual strategy review
Set up automated reports in your analytics tool to receive weekly summaries of portal performance.

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Troubleshooting

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Not Seeing Data?

  1. Check Installation
    • Verify ID is correct
    • No typos in configuration
    • Save button clicked
  2. Wait for Data
    • Can take 24-48 hours
    • Check real-time view
    • Clear browser cache
  3. Verify Tracking
    • Use browser extensions
    • Check network tab
    • Look for analytics requests

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Common Issues

Ad Blockers
  • Some visitors block analytics
  • ~10-30% typically affected
  • Consider server-side tracking
Internal Traffic
  • Exclude your IP address
  • Use filters in analytics
  • Prevent data skewing
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Next Steps

  1. Choose your analytics tool
  2. Set up tracking
  3. Create key goals
  4. Monitor for a week
  5. Adjust based on insights
Ready to understand your audience? Connect analytics and start making data-driven decisions about your changelog.