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Understand how visitors interact with your announcements. Connect your favorite analytics tool to track views, engagement, and subscriber growth. [image]

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Available Integrations

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Google Analytics

Most popular - Full-featured analytics
  • Page views and unique visitors
  • Traffic sources and campaigns
  • User behavior flow
  • Real-time data
Set up Google Analytics →

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Fathom Analytics

Privacy-focused - Simple, cookie-free analytics
  • No cookie banners needed
  • GDPR/CCPA compliant
  • Clean, focused metrics
  • Lightweight script
Set up Fathom → [image]

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Quick Setup

  1. Navigate to Portal → Settings → Analytics
  2. Choose your analytics provider
  3. Enter required credentials:
    • Google Analytics: Measurement ID (G-XXXXXXXXXX)
    • Fathom: Site ID (8 characters)
  4. Save changes
  5. Analytics starts tracking immediately
Analytics scripts load asynchronously and won’t impact your portal’s performance.

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What Gets Tracked

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Automatic Events

Both providers track:
  • Page views (each announcement)
  • Unique visitors
  • Session duration
  • Traffic sources
  • Device types
  • Geographic data

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Custom Events

Track specific actions:
  • Newsletter signups
  • Link clicks
  • Scroll depth
  • Time on page
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Setting Goals

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Newsletter Signups

Measure subscription conversions: Google Analytics
  1. Create Goal in GA
  2. Goal type: Event
  3. Category: Newsletter
  4. Action: Subscribe
Fathom Analytics
  1. Create Goal in dashboard
  2. Name: “Newsletter Signup”
  3. Automatically tracked

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Engagement Metrics

  • Announcement views
  • Average read time
  • Bounce rate
  • Return visitors
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Privacy Considerations

Depending on your region: Google Analytics
  • May require cookie banner
  • GDPR compliance needed
  • User consent for tracking
Fathom Analytics
  • No cookies used
  • No consent required
  • Privacy-compliant by default

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Data Collection

What’s collected:
  • Aggregated visitor data
  • No personal information
  • IP addresses anonymized
  • Respects DNT headers
Ensure your privacy policy reflects analytics usage. Both tools offer data processing agreements if needed.

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Using Analytics Data

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Content Strategy

Learn what resonates:
  • Most viewed announcements
  • Traffic patterns
  • Visitor retention
  • Popular categories

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Optimization

Improve based on data:
  • Best publishing times
  • Optimal content length
  • Effective headlines
  • CTA performance
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Advanced Configuration

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Multiple Properties

Track portal separately: 
// Separate GA property
gtag('config', 'G-PORTAL123', {
  'send_page_view': true
});

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Custom Dimensions

Track additional data:
  • User segments
  • A/B test variants
  • Content categories
  • Author attribution

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Filters & Segments

Focus on key metrics:
  • Filter internal traffic
  • Segment by source
  • Track campaigns
  • Monitor trends
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Reporting Tips

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Key Metrics

Engagement
  • Average session duration
  • Pages per session
  • Bounce rate
  • Return visitor %
Growth
  • Unique visitors trend
  • Newsletter signups
  • Traffic sources
  • Geographic expansion

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Regular Reviews

  • Weekly traffic summary
  • Monthly growth report
  • Quarterly content audit
  • Annual strategy review
Set up automated reports in your analytics tool to receive weekly summaries of portal performance.

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Troubleshooting

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Not Seeing Data?

  1. Check Installation
    • Verify ID is correct
    • No typos in configuration
    • Save button clicked
  2. Wait for Data
    • Can take 24-48 hours
    • Check real-time view
    • Clear browser cache
  3. Verify Tracking
    • Use browser extensions
    • Check network tab
    • Look for analytics requests

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Common Issues

Ad Blockers
  • Some visitors block analytics
  • ~10-30% typically affected
  • Consider server-side tracking
Internal Traffic
  • Exclude your IP address
  • Use filters in analytics
  • Prevent data skewing
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Next Steps

  1. Choose your analytics tool
  2. Set up tracking
  3. Create key goals
  4. Monitor for a week
  5. Adjust based on insights
Ready to understand your audience? Connect analytics and start making data-driven decisions about your changelog.