How Subscriptions Work
- Visitor enters email on your portal
- Receives confirmation email
- Gets notified of new announcements
- Can manage preferences or unsubscribe
Enabling Subscriptions
Quick Setup
- Navigate to Portal → Settings → Subscriptions
- Toggle Enable email subscriptions
- Configure options:
- Confirmation email required
- Welcome email content
- Notification frequency
- Save changes
Subscription Form
Appears automatically on your portal:- Header subscribe button
- Footer email capture
- After-announcement prompt
- Dedicated subscribe page
Email Marketing Integration
Sync subscribers with your email tools:Available Integrations
- Kit (ConvertKit) - Auto-tag subscribers
- Loops - Modern email automation
- Mailchimp - Coming soon
- Custom webhook - Your own system
Email integrations sync in real-time. Subscribers are immediately available in your email marketing tool.
Notification Settings
Delivery Options
Instant- Email sent immediately on publish
- Best for urgent updates
- Higher engagement rates
- Groups multiple announcements
- Sent at specified time
- Reduces email fatigue
- Roundup of all updates
- Sent on chosen day
- Good for active changelogs
Email Content
What’s Included- Announcement title
- Preview text or full content
- Read more link
- Category/tags
- Unsubscribe link
Customizing Emails
Email Templates
Customize in Portal → Settings → Email Templates: Welcome EmailBranding
- Company logo
- Brand colors
- Custom footer
- Social links
Managing Subscribers
Subscriber List
View in Portal → Subscribers:- Email address
- Subscribe date
- Status (active/unsubscribed)
- Last email sent
Export Options
- CSV download
- Filter by date range
- Active subscribers only
- Include custom fields
Bulk Actions
- Import existing list
- Remove bounced emails
- Tag subscribers
- Send one-time email
Growing Your List
Promotion Ideas
In Your Product- Settings page link
- Post-update prompt
- Empty states
- Help menu
- Footer link
- Blog sidebar
- About page
- Contact page
- Email signatures
- Support responses
- Social media
- Release notes
Incentives
- Early access to features
- Exclusive content
- Beta invitations
- Product insights
Compliance & Privacy
GDPR Compliance
- Double opt-in available
- Clear consent language
- Easy unsubscribe
- Data export on request
CAN-SPAM Compliance
- Physical address in footer
- Clear sender information
- Unsubscribe link
- No misleading subjects
Best Practices
- Never buy email lists
- Honor unsubscribes immediately
- Keep content relevant
- Test emails before sending
Analytics & Performance
Key Metrics
- Subscribers - Total active count
- Growth rate - New per month
- Open rate - Engagement level
- Click rate - Content interest
- Unsubscribe rate - Content relevance
Improving Performance
Subject Lines- Clear and specific
- Highlight key feature
- Avoid spam triggers
- A/B test variations
- Tuesday-Thursday best
- 10am recipient time
- Avoid Mondays/Fridays
- Test your audience
- Lead with value
- Keep it concise
- Use visuals
- Clear CTAs
Advanced Features
Segmentation
Coming soon:- By signup date
- By engagement
- By category interest
- Custom fields
Automation
- Welcome series
- Re-engagement campaigns
- Anniversary emails
- Milestone celebrations
API Access
Quick Wins
- Enable subscriptions - Start collecting emails
- Add to product - Link from your app
- Welcome email - Set expectations
- Regular updates - Build habit
- Monitor metrics - Improve over time