Why Fathom?
- Privacy-first - No cookies or personal data
- GDPR compliant - No consent banners needed
- Fast loading - Lightweight script (< 1KB)
- Simple insights - Focus on what matters
Setup
- Navigate to Portal → Settings → Analytics
- Select Fathom Analytics
- Enter your Site ID
- Save changes
Finding Your Site ID
- Log in to Fathom Analytics
- Click your site name
- Go to Settings (gear icon)
- Copy the Site ID (8 characters)
Fathom respects visitor privacy while still providing valuable insights about your content performance.
What You’ll See
- Unique visitors - Real people, not bots
- Page views - Which announcements resonate
- Referrers - How people find you
- Countries - Where your audience is
- Devices - Desktop vs mobile
Advanced Features
Goals - Track newsletter signups:- Create goal in Fathom dashboard
- Name it “Newsletter Signup”
- Track automatically on form submission
Privacy Benefits
- No visitor tracking across sites
- No personal data collection
- Compliant with GDPR, CCPA, PECR
- No impact on site performance